Diets and Weight Loss

Diets and Weight Loss

Hallelujah Diet Tops 'Diet' Searches Last Week

NEW YORK (Business Wire EON) January 3, 2008 --

Top Diet Searches containing the term 'diet' for the past three years

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For the week ending   For the week ending     For the week ending

Dec. 29, 2007         Dec. 30, 2006           Dec. 31, 2005

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hallelujah diet       south beach diet        south beach diet

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south beach diet      atkins diet             atkins diet

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diabetic diet         diabetic diet           diabetic diet

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atkins diet           cabbage soup diet       cabbage soup diet

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special k diet        lemonade diet           sonoma diet

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cabbage soup diet     master cleanse diet     3 hour diet

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detox diet            mediterranean diet      grapefruit diet

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mediterranean diet    special k diet          zone diet

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biggest loser diet    raw food diet           mediterranean diet

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Note - the search term data is based on the volume of all U.S.

 searches for one week resulting from the Hitwise sample of 10 million

 users. Generic search results were filtered out to create the top 10

 diet lists.

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Source: Hitwise

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Other top 10 searches that contained the term diet for last week, included popular diets such as the South Beach Diet and the Diabetic Diet (see chart on right). For the same week in 2006 and 2005, the South Beach Diet and the Atkins Diet owned the #1 and #2 spot, respectively. Other diet searches included the Special K Diet, Cabbage Soup Diet and the Detox Diet.

"Searches for diets are one of the most predictable patterns on the Internet, with the high point always being the first of the year and the low-point being Thanksgiving week," said Bill Tancer, general manager of global research, Hitwise. "If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week."

Traffic to the custom category of 30 Dieting websites was up 32 percent for the week ending Dec. 29, 2007, compared to the same week in 2006. WeightWatchers.com was the most visited website among the custom category of 30 Dieting websites for the week ending Dec. 29, 2007. SparkPeople.com received the second most visits followed by FatLoss4Idiots.com. Female visitors made up the majority of traffic on each sites with 70% of the share of traffic to WeightWatchers.com and 83% of the traffic to SparkPeople.com for the 4 weeks ending Dec. 29, 2007.

Top 10 Dieting Websites by Market Share of U.S. Visits

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For the week ending Dec. 29, 2007

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 Rank Name                    Domain                      Market Share

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  1   Weight Watchers         www.weightwatchers.com         26.64%

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  2   SparkPeople             www.sparkpeople.com            11.67%

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  3   Fat Loss 4 Idiots       www.fatloss4idiots.com         8.32%

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  4   Wu-Yi Source.com        www.wu-yisource.com            7.82%

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  5   5factordiet.com         www.5factordiet.com            7.19%

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  6   Nutrisystem.com         www.nutrisystem.com            6.68%

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  7   eDiets                  www.ediets.com                 2.65%

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  8   Obesity Help            www.obesityhelp.com            2.13%

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  9   South Beach Diet        www.southbeachdiet.com         2.12%

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  10  The Biggest Loser Club  www.biggestloserclub.com       2.11%

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Note - the Hitwise data is based on a custom category of 30 of the

 leading Dieting websites ranked by U.S. market share of visits, which

 is the percentage of online traffic to the domain or category, from

 the Hitwise sample of 10 million U.S. Internet users. Hitwise

 measures more than 1 million unique websites on a daily basis,

 including sub-domains of larger websites. Hitwise categorizes

 websites into industries on the basis of subject matter and content,

 as well as market orientation and competitive context.

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Source: Hitwise

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About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.



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